Book - Influence, the Psychology of Persuasion

This was kinda off track for books I normally get, but I liked it.
Gives insight into the human psyche.

Was gonna write up more details below, but I found this youtube video that basically sums up the whole damn book in 12 minutes:

https://www.youtube.com/watch?v=cFdCzN7RYbw

6 Factors:

1. Reciprocation
2. Commitment and Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity